民俗造型艺术传播的特殊性探析

Analysis of Particularity of Folk Art Dissemination

民俗造型艺术传播要素由主体与客体两个部分组成。传播主体是其作品的创作者、管理者、广大民众与消费者。传播主体的特殊性是底层大众在传播活动中的主观能动性、集体性、自发性、传承性与审美性。作为传播客体的讯息与媒介呈现出社会生产性、生活化与客观化的特征。在传播活动中民俗造型艺术传播要素的特殊性,正印证了瓦尔特·本雅明重要的艺术理论,即经验与体验的二分法,它是当下民俗造型艺术传播中的两种互为补充的传播方式。

The elements of folk model art dissemination are composed of subject and object. The main body of communication is creator, administrator, public and consumer. The particularity of the former is the subjective initiative, the collective, the spontaneity, the inheritance and the aesthetics of the people in the mass communication. As the object of communication, the information and media are characterized by social production, life, and objectivity. In the communication activities, the particularity of the elements of the folk model art communication confirms Walter Benjamin important art theory, i. e. , experience and comprehending. It is complementa-ry communication mode in the dissemination of the current folk art.