安徽省茶文化创意产业发展现状与思考

Thoughts on Tea Culture Creative Industry Development in Anhui Province

文章论述了茶文化创意产业的具体内涵,分析了安徽省茶文化创意产业发展现状及存在的问题,并提出了推动安徽省茶文化创意产业发展的新路径:加深对茶文化创意产业的认识;积极引导茶文化创意产业发展;利用茶文化资源打造创意产业园;注重创新型人才培养;重视知识产权保护打造创意品牌;树立跨界发展理念与多种文化和经济形态融合。

This paper elaberated the connotation of tea culture creative industry. Meanwhile,based on studying the present status of development and existing problem in Anhui Province,it proposed methods to develop tea culture creative industry in Anhui Province,including deepening understanding of tea culture creative industry, actively guiding its growth,making use of tea culture resources to build creative industrial p a rk,emphasizing innovative talents cultivating, building creative brands, protecting intellectual property, as well as achieving integration of crossover developing ideas into multi culture and economic forms.