互联网数据中的文化差异与文化变迁

Cultural difference and cultural change in internet data

互联网时代,人们在网络上留下了各种反映其心理过程与文化特征的信息。这些庞大多样的互联网数据为文化心理学研究提供了新视角。首先,当前文化心理学存在文化差异和文化变迁两种研究取向,互联网数据相较传统来源数据在这两种研究上均存在若干优势;其次,针对4种类型的互联网数据,文化心理学家利用文本分析、多媒体分析、社会网络分析和互联网使用行为分析的方法进行研究;再次,基于互联网数据及其分析方法,文化差异与变迁研究取得了丰硕的成果;最后,当前基于互联网数据的文化心理学研究存在效度、技术与理论局限,未来研究需通过合理抽样、检验新指标有效性、准因果分析、充分运用新技术、数据驱动等方法来提升方法效度、结果深度及理论多样性。

In the Internet era, information on the Internet reflects individuals＇ psychological processes and cultural characteristics. These huge and diverse Internet data provide new perspectives for the study of cultural psychology. First, Internet data has shown several strengths on investigating cultural difference and cultural change, which are the two approaches of studying cultural psychology. Second, there are four types of Internet data, and accordingly, cultural psychologists utilize text analysis, multimedia analysis, social network analysis, and online behavior analysis. Third, based on Internet data and corresponding analytic methods, research on cultural difference and cultural changes has obtained fruitful results. Finally, there are limitations of validity, technique, and theory in current research. Future research should pay attention to sampling, tests of indicators＇ validity, quasi-causal analysis, and data driven analysis, etc. to improve the validity of methods, the depth of results, and the diversity of theories.