黑龙江省冰雪体育资源价值评价研究

Research on the Evaluation of Ice-Snow Sports Resource Value in Heilongjiang Province

冰雪体育的悄然兴起使得冰雪体育产业得到了快速发展,正确认识冰雪体育资源价值是了解冰雪体育产业发展水平、促进冰雪体育产业发展的基础。从冰雪体育资源的经济价值、冰雪体育资源的生态价值和冰雪体育资源的文化价值三个方面构建冰雪体育资源价值的分析框架,并据此对黑龙江省冰雪体育的资源价值进行评价。发现黑龙江省冰雪体育产业存在服务质量不高、生态破坏严重和文化独特性不强等现实问题,并从加强品牌营销、提升服务质量、注重生态保护和打造特色文化四个方面提出了提升黑龙江省冰雪体育资源价值的对策建议。

The quiet rising of ice-snow sport makes its industry developed rapidly,and the correct cognization of ice-snow sports resource value is the basis of understanding and promoting the development of ice-snow sports industry. The paper constructs an analytical framework for the ice-snow sports resources from three aspects of its economic value,ecological value and cultural value. With the analytical framework,it has an evaluation of the ice-snow sports resource value in Heilongjiang province.The results show that there are several realistic problems as follows：the service quality is not high,the ecological damage is serious and the cultural heterogeneity is not significant. For taking the advantage of Heilongjiang ice-snow sports resource value,it suggests strengthening the brand marketing,improving the service quality,paying attention to the ecology protection and building the characteristic culture.