层次分析法在网络言论评价带来的负能量研究

Investigation on Negative Energy of Speech Evaluation in Network with Analytic Hierarchy Process

由于网络传播的快速性、实时性、匿名性、交互性,言论评价在网络中的传播快捷方便,且无孔不入。网络负面言论对社会危害极大,它不仅给民众生活目标带来严重困扰,还不断毁灭社会环境信任体制,并损害政府形象。为此,从网络言论对人身价值的影响角度,考虑到网络言论的意义与作用以及网络言论评价给民众、社会带来的利与弊,在研究分析言论负能量的严重程度及影响力的基础上,研究并筛选了关键指标因素,据此建立了网络负面言论指标模型。采取定量与定性、专家分析与实际调查、综合评价与分项评价相结合的方式,设计了16个详细指标体系,力求客观地反映网络言论带来的负面影响。在建立评估等级的基础上对拟建立的指标模型进行了实例验证。验证结果表明,所建立的指标模型和指标体系能够较为客观、准确地反映网络负面言论的影响和危害。

Due to the rapidity, real-time, anonymity and interactivity for network transmission, evaluation of speech in the network spreads fast, pervasively and conveniently. Network negative comments do great harm to society, not only with serious puzzles in the people living conditions, but also unceasingly destroying the trust system, social environment as well as with serious damages to the government image. Therefore, from the perspective of network speech influence on personal value, considering the meaning and function of speech and net- work speech evaluation to bring both the advantages and disadvantages to persons and society, on the analysis of severity of the negative energy and influence,the key index factors have been investigated and selected to construct the negative comments index model. The de- tail index system with 16 indices has been designed via combining quantitative estimation with qualitative analysis, expert analysis with field investigations,integrative evaluation with sub-item assessment to objectively reflect the negative effects of network speech. On the basis of the established evaluation grade, the index model has been certificated via example verification. Verification results show that the established index model and index system can more objectively and accurately reflect the network negative influence and harm of speech.