插画在饮料包装设计中的应用解析

Analysis on the Application of Illustration in the Beverage Packaging Design

目的研究插画在饮料包装设计中的相关应用,以及插画在饮料包装中的功能性、审美性、文化性和经济性,拓宽饮料包装设计的视觉形式。方法通过对插画在饮料包装中的应用现状和价值分析,以及物象性、情节性、涂鸦性和装饰性的表现形式在农夫山泉包装中的应用解析,阐明插画在饮料包装设计中的重要作用。结论利用现代CG插画和手绘插画可以丰富饮料包装的视觉形式,提升商品的文化内涵和审美需求,增加商品的附加值,促进商品的销售,同时,也论证了插画在饮料包装设计中的可行性与必要性。

It aims to analyze the application of illustration in the beverage packaging design, its functionality, aes- thetic character, cultural and economic nature, and broaden visual forms for beverage packaging design. By analyzing its application status and values for beverage packaging with complex representations-images, episodes, graffiti and decora- tions, it clarifies the importance of illustration in beverage packaging design. Modem CG and freehand illustrations can be helpful to enrich the visual form for beverage packaging, upgrade commodity＇s culture connotation and aesthetic demand, increase commodity＇s added value, and promote commodity＇s sales. Moreover, the feasibility and necessity for applying illustrations in beverage packaging design will be demonstrated in this paper.