“双创”中投资决策信息需求的统计分析与启示

Research on the Demand of Investment Decision Information in “Public Entrepreneurship and Innovation”

以央视《创业英雄汇》节目的233个创业项目为研究对象,设计指标体系并结合案例分析法对投资人的信息需求进行分析。分析结果表明:目前投资人对农林牧渔业更加关注项目规划信息,对轻工食品业更加关注产品组合以及供应商方面的信息,对信息产业更加关注技术环境信息,对服务业更加关注竞争格局的信息。最后在此分析的基础上提出3点建议。

In order to further understand the information needs of investors in the “Public Entrepreneurship and Innovation” environment, this paper uses the 233 cases of CCTV “We Are the Hero” as the research object, designs the indicators and analyzes the information needs of the investors, Te study found that： the current investors on agriculture, forestry, animal husbandry and fshery is more concerned about the project planning information, the light industry is more concerned about the product mix and supplier information, the information industry is more concerned about the technical environment information, and the service industry is more concerned about the competitive landscape Information, and in the study found on the basis of a certain inspiration.