众筹与大学生创意设计结合的探索

EXPLORATION OF THE COMBINATION OF CROWDFUNDING AND CREATIVE DESIGN OF COLLEGE STUDENTS

众筹作为全新的社会资源整合平台,正逐渐成为助力创意设计推向市场的后起新秀。这种全新的商业模式与大学生创意设计活动有着相互契合的一面,认识、掌握、善用这一商业模式,实现有效地社会资源整合,既有助于创意设计行业的发展,也有助于设计专业大学生的培养与成长。

The crowd-funding raised as a new social resource integration platform, is becoming a new power of creative design to the market. This new business model is quite fit for college students＇ creative design activities, grasp and make good use of this business model, to achieve effective integration of social resources, notonly contribute to the development of creative design industry, also have benefits for the design professional students.