基于打散重构原理的文化创意产品设计方法

Cultural and Creative Product Design Based on Philosophy of Scatter and Reconstitution

目的针对文创产品侧重于将"文化"转换成"创意"后附加于产品这一特点,实现文化与产品创新设计。方法以典型的青铜器产品为研究对象,结合青铜文化的艺术形式与传承价值的联系,从"形"和"神"着手,引入打散重构原理进行设计,利用形态分析法打散分解文化产品,从视觉形态和内在意识形态分析获取设计元素,在保证原形态特征的前提下依据设计要求进行目标载体的形态重构。结论通过具有商周青铜鼎造型的文化创意产品实践设计,为文化创意设计提供着系统且科学的思维方法。

It aims to realize the innovative design of culture and products by the characteristic of cultural and creative product that transforming ＂culture＂ into ＂creativity＂ attached to the product. It takes the typical bronze product as the object of research, combined with the connection between the artistic form and the inheritance value of the bronze culture, designed by the ＂form＂ and ＂God＂,and introducing philosophy of scatter and reconstitution. They are separated by morphological analysis for extracting design elements from the visual form and the internal ideology analysis, then rebuilt on targeting vector according to the design requirements on the basis of keeping the characteristics of the original form. A systemic and scientific thinking method can be supplied by the design of cultural and creative product with bronze tripod in the Western Zhou Dynasty