5Beverland M.Creating value through brands:the ZESPRI kiwi fruit case[J].British Food Journal,2001,103 (6):383-399.
6Beverland M.Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success[J].Food Policy,2007,32(4):480-495.
7Campbell H.The rise of EUREPGAP:EUROPEAN invention of colonial food relations?[J].International Journal of Sociology of Food and Agriculture,2005,13 (2):1-19.