辅助图形在品牌形象再设计中应用与表现

Application and Expression of Supporting Graphics in Brand Image Redesign

辅助图形是企业视觉形象的组成要素之一,在品牌形象升级中起着重要的作用。文章以近年来品牌形象升级案例为研究对象,以满足品牌诉求为前提,从平面美学、色彩构成、心理学等角度进行思考,为辅助图形的再设计提供一些新思路,同时更多的关注品牌视觉形象设计与人的关系,从而使品牌理念得以更好的传达。

Supporting graphics is one of the elements of corporate visual image,which plays an important role in brand image escalation.In this thesis,the brand image escalation case in recent years as the object of study,to meet the brand demands as the premise,from graphic aesthetics,color composition,psychology and other aspects of thinking,to assist the supporting graphics design to provide some new ideas,at the same time pay more attention to brand Visual image design and human relations,so as to better convey the brand concept.