阅读推广几点问题的研究——以北华大学图书馆2016年工作为例

Study on Problems of Reading Promotion——Taking the Library Work in 2016 of Beihua University as an Example

文章以近年来阅读推广工作的理论研究和实践经验为基础,整理了北华大学2016年最具特色的三个阅读推广工作的案例,发现目前阅读推广活动存在个性化书目推荐不精准,学生参与积极性不高,大型阅读推广活动缺乏人、财、物支撑等问题。针对现有问题,提出了多属性行为记录的书目推荐方法,从学生切身利益出发激发学生参与活动积极性及全校甚至全社会通力合作进行阅读推广活动的建议。

Based on the theoretical research and practical experience of reading promotion in recent years,this article analyzes three the most distinctive cases of reading promotion of Beihua university in 2016.It shows that there exist the problems such as bibliography recommendation is not accurate,students＇ participation is not high,human resources,financial resources and material resources are absent,etc.In view of the existing problems,this article puts forward bibliographic recommendations based on multi attribute behavior records and some suggestion on reading promotion activities that can stimulate students＇ enthusiasm and cooperation of the whole university even the whole society.