美国图书馆文化创意产品发展现状及启示

The Statue Quo of Cultural Creative Products Based on Library in America and Its Revelations to China

[目的/意义]了解美国图书馆文化创意产品的发展现状,为我国图书馆文化创意产品发展提供借鉴。[方法/过程]探讨美国图书馆文化创意产品的开发主体、开发方式、产品类型和素材、服务场所、服务成效,并总结美国图书馆文化创意产品开发推广的特点。[结果/结论]提出我国图书馆文化创意产品的发展建议:明确各开发主体的产品定位,建立产品交流和流通网络,应用多种营销策略。

[ Purpose/significance] This paper aims to use the experience of cultural creative products based on library in America as reference for domestic development. [ Method/process ] This paper analyses the statue quo of cultural creative products based on library in America on aspects of the subjects, development methods, type and design elements, service places, service efficiency. After that, it summarizes the characteristics of the products. [ Result/conclusion ] There are three suggestions for development and promotion of the products in China, including clearing the products orientation of different subjects, establishing products communication and distribution network, applying a variety of marketing strategies.