舆论学理论研究的深化与拓展

The Deepening and Extending of Theoretical Research on Public Opinion

理论研究状况体现舆论学研究的整体水平,也是舆论学学科建设的根基所在。舆论学理论研究的提升一方面体现在它的本体论深化,另一方面体现在它的认识论拓展。前者需要不断提高基本原理的科学内涵及其对现实的解释能力,使其使用的范畴和概念不断趋于严谨和系统化;后者需要强调理论与实践的结合、历史与现实的结合、西方与中国的结合,在多向度的分析框架中探索与中国情境密切相关的问题,提炼出诸多既有理论价值又有现实意义的研究议题。而要达到这样的目标,还需要强调在多学科视域中来进行舆论的研究。

Theoretical research is the main driver force of public opinion, and its progress reflects the overall level of public opinion research. It's also the foundation of public opinion. The improvement of the theory of public opinion shows the further research on the ontology, and the epistemological development. The former needs to constantly improve the scientific Intension of basic principles and enhance the interpretation of reality, making its terms of use and concepts increasingly rigorous and systematic; The latter needs to emphasize the combination of theory and practice, history and reality and the west and china. To Explore the questions related to Chinese situation in a multi-directional analysis frame, we can begin with a number of studies with both theoretical and realistic values in a wide review of multiple subjects fields.