7Anderson W. T., Cox E. P., Fulcher D. G. Bank Selection Decisions and Market Segmentation[J]. Journal of Marketing, 1976,40(1): 40-45.
8Ahmad R., Buttle F. Retaining Telephone-banking Customers at Frontier Bank[J]. The International Journal of Bank Marketing, 2002,20( 1 ): 5 - 16.
9Hsieh N. C. An Integrated Data Mining and Behavioral Scoring Model for Analyzing Bank Customers[J]. Expert Systems with Applications, 2004,27(4):623-633.
10Cheng C. H., Chen Y. S. Classifying the Segmentation of Customer Value via RFM Model and RS Theory[J]. Expert Systems with Applications, 2009,36(3):4176-4184.
