基于碳税和低碳偏好的制造商回收/再制造定价决策研究

Research on Pricing Decisions of Manufacturers' Recycling and Remanufacturing Based on Carbon Tax and Low Carbon Preference

文章研究了在消费者具有低碳偏好和政府征收碳税的条件下,制造商的最优定价策略。通过建立消费者对新产品、翻新品、再造品的不同效用函数,得出消费者对3种产品的不同需求,并给出在考虑需求和政府征收碳税情形下制造商的最优定价策略。研究的创新之处在于考虑消费者低碳偏好和政府征收碳税的同时,制造商同时生产3种产品进行的决策。结果表明:同等条件下消费者选择低碳产品比选择非低碳产品的效用大,这使得消费者有低碳动机;制造商应利用产品的异质性来获得最大利润;消费者的低碳偏好使其对低碳产品的需求增加,征收碳税促使制造商多生产低碳产品,这种与低碳联系在一起的消费模式和生产模式对消费者和制造商均是有利的。

The government has started to introduce carbon tax for improving manufacturing industry. We study the impact ofcarbon tax and consumers？ preference for low carbon on manufacturer？s pricing strategies. We build a model where a manufacturerproduces new products, recovery products and remanufactured products in different periods of product life cycle and makes price de？cisions. Consumers strategically make choices for product types. The innovation of this study is to consider the consumers？ low car？bon preference and the government？s carbon tax, while the manufacturer produces three products at the same time. We obtain threefindings. First, consumers prefer low-carbon products over non-low-carbon products under the same conditions. Second, manu？facturer can maximize profits by differentiating products. Third, low carbon preference increases demand of low-carbon products,and carbon tax increases the manufacturer？s motivation to produce low-carbon products.