基于扎根理论的社交媒体用户倦怠与消极使用研究

Research on Social Media Fatigue and Passive Behaviors of Users Based on Grounded Theory

[目的/意义]探究社交媒体用户倦怠的影响因素及其与消极使用行为间的交互关系,完善用户信息行为相关理论,为社交媒体的健康发展提供指导。[方法/过程]基于扎根理论,通过深度访谈收集资料,经过开放式编码、主轴编码、选择性编码和理论饱和度检验等几个阶段,构建了社交媒体倦怠影响因素及消极使用行为模型。[结果/结论]外部环境因素影响社交媒体用户的个人认知,环境因素和用户个人因素共同影响用户的倦怠情绪,倦怠情绪进一步导致用户的消极使用行为,不同强度、来源的用户倦怠情绪所导致的使用行为的消极程度存在差异。

[ Purpose/significance] This paper explores the influencing factors of social media fatigue and the interaction between social media fatigue and user＇s passive behaviors, in order to enrich related theories of the user behavior and provide guidance for the healthy development of social media. [ Method/process ] This research uses the depth interview to collect data based on the grounded theory. Through open coding, spindle coding, selective coding and theoretical saturation test, a model of social media fatigue influencing factors and negative behavior is developed. [ Result/conelusion] External environmental factors affect the social media users＇ personal cognition, and then environmental factors and users＇ personal factors together have direct effect on social media fatigue. Social media fatigue further leads to users＇ passive behavior. Different intensity and sources of fatigue cause different degrees of passive behaviors.