《中国成语大会》的成语文化传播呈现

Idiom Culture Commnication Presented in Chinese Idiom Competition

《中国成语大会》是一档原创的成语竞猜节目,在当前倡导传承优秀文化体系的大背景下,开创该节目具有一定的意义。《中国成语大会》中的成语文化传播呈现包括四个方面:明确节目的职责;实现娱乐化的范式;满足观众的需求;邀请专家进行指点。从长远看,开创该节目能够适应不断变化的生活实践,会在长远夺得收视率。

Chinese Idiom Competition is an original idiom contest quiz show,which has a positive meaning under the current excellent cultural inheritance system. There are four aspects of idiom culture communication in this competition,namely clarifying the duties of the programme,realizing the paradigm of entertainment,meeting the audience＇s needs and inviting experts to give directions. The program will be able to adapt to the changing life practice and will gain the audience in the long run.