该怎样让昆曲走向市场?——论非遗保护与昆曲产业化

How to Make Kunqu Opera Go to the Market?——Discussion on the Protection of the Intangible Cultural Heritage and the Industrialization of Kunqu Opera

关于昆曲产业化,目前的可行策略是,在原真保护和产业运作二者并举的"大框架"内,逐步推进昆曲产业化的进程。具体到产业化的推进,一是可以借助名人效应和明星效应,以扩大昆曲在当今社会的影响,促进市场化的进一步发展;二是充分发挥政府帮扶的力量,珍惜这段可贵的"断乳期",居安思危,多策并举,逐步达成昆曲的产业化;三是充分利用现代媒介,调动一切社会资源,打造面向市场、兼顾社会效益的昆曲普及和宣传体制;四是注重年轻观众的培养和昆曲市场的长远培育。

As for the industrialization of Kunqu opera,the current feasible strategy is to gradually promote the industrialization of Kunqu opera industry in the＂big frame＂of the original protection and industry operation. Specific to industrialization,one is to use the celebrity effect and star effect to expand the influence of Kunqu opera in today＇s society and promote the further development of marketization. The second is to make the most of the power of the government,and cherish this precious ＂weaning period＂,and take the risk of being at the center of it,and to do so,and to achieve the industrialization of Kunqu opera. Thirdly,we should make full use of the modern media and mobilize all social resources to create a market oriented and social efficiency of the Kunqu opera popularization and publicity system. Fourthly,the cultivation of young audiences and the long-term cultivation of Kunqu opera market should be emphasized.