针对不同人群特征的博物馆文创产品设计

Design of Museum Cultural Products for Different Population Characteristics

中国悠久的历史蕴含着丰富的历史、艺术、文化及科学价值,传承数千年的文化资源以其不可替代的优势在我国文化创意产业中发挥着越来越重要的作用。首先,文章阐述了我国博物馆的文化创意产品的发展程度,然后分析了可能存在的问题,明确了文化创意产品的发展方向。最后,文章针对不同年龄层次的人群进行了性格偏好、心理和生活状态分析以便能设计出适合不同年龄层次的人群的文创产品。

China is a civilized country with a great long traditional history,which contains splendid historical、article、cultural and scientific value.The cultural superiority of thousands of years are playing a more and more important role in cultural creative industry.Firstly,this essay expounded the current situation of cultural and creative products of museums in China,and give a further analysis of present problems.Then Clear the direction of cultural and creative product development.Lastly,this essay analyzed people in different ages,aiming at their characters、life conditions so that to design targeted cultural and creative products.