论“路遥精神”的内涵与传播途径

On the Connotation and Dissemination Ways of “Lu Yao Spirit”

由路遥小说《平凡的世界》改编的电视剧在2015年热播后,各界引发了新一轮的"路遥热":收视率节节攀升、图书再度热销、媒体广泛关注、推动路遥旅游业繁荣等,"路遥热"与路遥作品中蕴含的热爱文学、献身文学的神圣态度,向上向善的价值取向,为人民书写的服务面向和言行一致、敢于坚守的人格引领等内涵特质的"路遥精神"有着直接的关系。"路遥精神"是随着路遥的文学积淀和人生历程而慢慢形成的,并通过小说传播、现代媒介传播、纪念活动、人生传记等传播途径,最终形成了"路遥精神"。

The TV series adapted from Lu Yao＇s Ordinary World was launched in 2015 ,which led to a new round of ＂Lu Yao upsurge＂ ：the rising of the ratings,the hot sale of books again, the extensive attention of the media, and the promotion of Lu Yao＇s tourism boom. ＂Lu Yao upsurge＂ has a close relationship with the connotation characteristics of ＂Lu Yao spirit＂, which are the holly attitude toward the love of literature, devoting to literature, the value orienta- tion of good deeds, the service orientation of writing for the people, personality orientation of matching word to deed and adhering to the principle. ＂Lu Yao Spirit＂ is gradually formed along with Lu Yao＇s literary accumulation and life experience. And it is also eventually formed through the dissemination ways of novels, modem media, commemora- tive activities, biography and so on.