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远视型创新企业最优定价研究

Study on Dynamic Pricing of the Far-sighted Innovator
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摘要 当创新者为远视型的条件下,在产品生命周期的不同阶段面对不同类型的模仿者时,创新者应制定的最优产品价格,同时探讨了当升级换代产品进入市场时,原始产品退出市场或者不退出市场的情况下升级换代产品进入市场的最优时间.通过研究表明,远视型价格将为创新者带来更多的总利润,且创新者产品的远视型最优价格的变化趋势与其相关参数和初始条件有关;与短视型价格下原始产品第一阶段的瞬时利润率的对比发现在累积销售量相同的情况下,远视型价格策略的瞬时利润率小于短视型价格策略的瞬时利润率. This paper studies the optimal pricing of the original innovative product and the upgrade product different stages of product life cycle of products with the times of original innovative products into the market, imitating innovative products into the market, the upgrade product into the market as market-separated points, as well as the equilibrium prices when imitative innovative enterprises using different pricing strategies. On this basis, this paper analyzes the impact of external factors and internal factors, which have an impact on the spread of the product diffusion, on product optimal price and instantaneous profit margin, also studies on the optimal time decision-making for the upgrade products into the market and the impact of external factors and internal factors of different product on the optimal time. The analysis shows that: Whatever pricing strategy is, the optimal time to upgrade product into the market should meet that the instantaneous profit margin before and after the upgrade products entering into must be equal, which means that the optimal time chosen to throw the upgrade products into the market must make the instantaneous profit margin of original innovative enterprises continuous.All the conclusions of this paper can support enterprises' decision-making on original inuovation from the theoretical and methodological.
作者 计国君 余傅浩 杨光勇 JI Guo-jun;YU Fu-hao;YANG Guang-yong(School of Management, Xiamen University, Xiamen 361005, China)
出处 《数学的实践与认识》 北大核心 2018年第9期11-29,共19页 Mathematics in Practice and Theory
基金 国家自然科学基金((71571151,71371159)
关键词 产品生命周期 产品扩散 动态定价 远视型创新 product life cycle product diffusion dynamic pricing fay-sighted innovator
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