新媒体时代花山岩画数字化传播研究

On Digital Communication of Huashan Cliff Paintings in New Media Age

自广西左江花山岩画文化景观申遗成功以来,涌现了大量报道,但多在传统媒体上。新媒体的迅猛发展,呈现出越来越强的媒介传播优势。数字技术的应用,不仅可以保护岩画景观,还能对岩画文化的传播起到极大的促进作用。花山岩画文化内蕴十分丰富,应该充分利用新媒体,运用虚拟现实技术等手段,积极开发丰富多样的数字文化产品,从而加深广大受众对花山文化的认知,推动花山文化更好地"走出去"。

After the successful application of Huashan Cliff Paintings in Zuojiang River Basin in Guangxi, a large number of reports have emerged, but they mostly appear in traditional media. With the rapid development of new media, it has increasingly demonstrated its advantages in media commu nication, especially the application of digital technology, which can not only protect the landscape of rock paintings, but also greatly promote the dissemination of rock painting culture. ＂Huashan＂ is rich in culture, and it should make full use of new media, use virtual reality technology and other means to develop rich and varied digital products, to promote the depth of the audience＇s understanding of the ＂Huashan＂ culture, and promote the ＂Huashan＂ culture to go global.