法国媒体中的北京形象:基于《费加罗报》2000—2015年的框架分析

Beijing image in French media: Based on frame analysis of Le Figaro from 2000 to 2015

本研究借助国际新闻流理论构建关联性、事件和国家特征框架,并对《费加罗报》2000—2015年涉京报道进行框架分析。研究发现《费加罗报》呈现的北京形象是中国"政治中心"和"国际交往中心"。通常关联性框架是报道焦点,但重大"事件"会破坏中法关系,并导致关联性和国家特征框架报道失灵,从而让事件框架主导报道,并呈现负面形象。造成这一局面的主要原因是法兰西民族根深蒂固的"大民族意识"和"大国意识",以及"关注对华文化输出,而轻对华贸易"的历史传统造成的。

This study investigates how Le Figaro covered Beijing between 2000 and 2015 by means of framing analysis. The frames（ namely national traits,relatedness and events） are produced by applying international news flow theory. We find that Beijing is China＇s ＂political centre＂and ＂international communications centre＂in French media. Generally speaking,relatedness frames contributed much to Beijing＇s newsworthiness in French publications. However,＂events＂will ruin the SinoFrench relations,and make the event frames predominant with a negative image,and make the relatedness and national traits frame less attractive. The reasons originated from the French arrogance of＂great nation＂and＂great power＂,and its tradition of emphasis on cultural exchange instead of trade.