摘要
在新媒体技术支持下,信息传播技术的创新、移动智能终端的普及、社交平台短视频的风靡,让年轻一代进入了以视觉化传播为主的微视频时代。创作自己感兴趣的视频内容并分享,已经成为现代青年人一种消费习惯。本文基于对分发在B站上播放量超过30万次的视频,进行内容生产分析,解析Vlog的概念、现状等,探析Vlog视频内容生产策略,为挖掘有价值的视频内容,提升Vlog在短视频市场的竞争力和生产力提供借鉴参考。
With the support of new media technology, the innovation of information communication technology,the popularization of mobile intelligent terminal and the popularity of social platform video,the younger generation is entering the era of micro-video,which is mainly visual communication. It has become a consumption habit of modern youth to create video content and share it. Based on video,which is distributed over 300,000 times on bilibili website,carrying out content production analysis to parse the concept and status of Vlog,and exploring Vlog video content production strategy,this article explore the value of video content to provide reference to enhance the competitiveness and productivity of Vlog in the short video market.
作者
吴洪莉
刘梦娇
WU Hong-li;LIU Meng-jiao(Publicity Department,Hubei University of Education,Wuhan 430205,China;School of Journalism and Communication,Hubei University,Wuhan 430062,China)
出处
《湖北第二师范学院学报》
2018年第6期129-132,共4页
Journal of Hubei University of Education
