论“乡土田园文化”主题餐厅的创意设计

On Creative Design of Theme Restaurants Featuring Rural Garden Culture

"乡土田园文化"主题餐厅的创意设计是依托独特的乡村田园文化为核心,通过菜品包装、餐饮空间氛围营造、互动性服务等进行全方位的创意,再现乡村田园的视觉符号和浓浓乡情的设计。文章以"乡土田园文化"主题餐饮创意设计为例,分析"乡土田园文化"主题餐厅产生的原因、营销策略及其创意特征等,探讨乡土田园文化创意设计与餐饮服务融合的应用等相关问题。

Creative design for theme restaurants featuring rural garden culture focuses on the unique rural garden culture,and re-creates the visual symbols and idyllic circumstances of rural gardens through dish design,atmosphere and service. This paper analyzes the causes for the emergence of these restaurants,their marketing strategies and innovation features,and explores the integration between their creative design and service.