全域旅游:概念的发展与理性反思

All-for-one Tourism: The Concept's Evolution and Reflection

对全域及全域旅游概念的起源、演变进行梳理与反思,对于全面理解全域旅游的概念内涵及发展策略具有重要意义。可从学术概念、发展理念、行动策略3个层面去理解或践行全域旅游,学术概念的再生产主体主要是学界,发展理念的再生产主要在政界和学界,行动策略的再生产主要在政界和业界。从全域旅游的倡导主体、发展主体、受益主体的多重主体审视视阈下,全域旅游重点需要解决4个方面的问题:目的地问题、制度问题、产业问题、人的问题。

Since the concept of＂all-for-one tourism＂ was proposed, it has rapidly become a hot word in public sphere, and has been widely discussed in the circles of education, business and politics. In recent years, the research results have increased rapidly in quantity, while the application-oriented research were in the majority, and theoretical exploration was very rare. There is lacking of deeply thought and connotation definition about the concept of ＂all-for-one tourism＂ in the academia, which leads to generalization and blur boundary of the concept in the research process, invoking confusion in industrial practice. Exploring the origin and evolution of the concept of ＂all-for-one tourism＂, and reviewing correlational discussions and studies in the circles of education, business and politics through rational reflection, the author proposes that people should understand the concept and its connotation from multiple perspectives and subjects in this article. As an academic concept, development ideal and action strategy, it is still in a state of flux and negotiation in different dimensions and at multiple levels, so the meaning of ＂all-for-one tourism＂ should be reflected and improved academically. Based on various analyses, this research presents a fire-new view to understand the concept of ＂all-for-one tourism＂. As a completely new idea of development, the value goal of ＂all-for-one tourism＂ should be returned to value rationality from instrumental rationality, and we should make development of tourism become both a powerful tool for improving life quality and happiness of tourists and local residents, and an important way to realize beautiful life for people. It is needed to adjust local conditions in implementing ＂all-for-one tourism＂. Cities and counties whose resource condition and industrial basis are excellent, are priority development areas of ＂all-for-one tourism＂. It will be confronted with numerous difficulties and obstacles in implementation process, and therefore the crucial problems should be solved including tourist destination construction, institutional improvement, industry upgrading and human development.