摘要
Overview Looking across the global skin care market, the face mask is probably one of the few categories where China dominates. Ever since becoming a market sensation nearly 10 years ago, face masks have grown remarkably quickly in China. China’s face mask market is growing at an impressive rate,according to global market intelligence agency Mintel. The face mask market in China is by far the largest market—valued at RMB 19.1 billion in 2017, up from
Overview
Looking across the global skin care market, the face mask is probably one of the few categories where China dominates. Ever since becoming a market sensation nearly 10 years ago, face masks have grown remarkably quickly in China. China’s face mask market is growing at an impressive rate, according to global market intelligence agency Mintel. The face mask market in China is by far the largest market-valued at RMB 19.1 billion in 2017, up from RMB 18.1 billion in 2016, and representing 47.6% of the total global market. Figure 1 shows the market size of face mask by country in 2016.In comparison, the overall growth rate of China’s beauty and personal care market stood at 8% in 2017.
