广州市入境旅游市场变化特征研究

Analysis on Variation Characteristics of Inbound Tourism Market in Guangzhou

以广州市入境旅游市场为研究对象,应用年际变动指数、地理集中指数、市场竞争态、位序-规模等指标和理论,对2001—2015年广州市入境旅游市场变化特征进行分析.结果表明,入境旅游市场规模总体呈波动上升趋势,港澳台市场规模持续大于外国市场,但外国市场增长率较高,二者结构由"七三"向"六四"转变.入境客源市场结构不均衡,香港、澳门、台湾是广州市入境旅游市场的主体部分,日本、美国、韩国、新加坡和马来西亚是外国市场的主体部分.客源市场空间分布均衡性较差,主要集中分布在香港.并在此基础上提出了相应的拓展对策.

Taking inbound tourism in Guangzhou as researching object, the article analyzes the inbound tourism market variation characteristic from 2001 to 2015 with the index and theory of interannual variation index, geography concentrate index, market competition status, and rank scale. The research shows that, the inbound tourism market scale tends to raise fluctuately as a whole, Hong Kong, Macao, and Taiwan market scale is bigger than foreign market, but the growth rate of foreign market is quite high. The structure transforms from ＇%even three＂ to ＇%ix four＂. The alien tourist market shows uneven in structure that Hong Kong, Macao, and Taiwan are the main part of inbound tourist market in Ouangzhou, Japan, the United States, Korea, Singapore, and Malaysia are the main body of foreign market. The spatial distribution of customer market is poor in equilibrium, which focus on Hong Kong. It raises corresponding expansion strategy.