文化创意与休闲农业经营融合的路径探讨

休闲农业作为新型农业经营模式和消费业态,商业化运作是其存在与发展的必由之路。在休闲农业发展过程中,出现的项目经营趋同、缺少特色、基础设施建设落后、园区建设缺乏整体规划等问题,制约了行业的特色发展和可持续经营。本文根据现阶段所存在的问题提出了深度挖掘农耕文化的内涵、利用文化创意提升农产品附加值、设计多元化的文化体验项目、重视新媒体营销等文化创意与休闲农业经营融合的路径,进而提高休闲农业的经营质量和发展速度。

As a new type of agricultural management and consumption model, leisure agriculture project, is on the way to its business development. However, in the course of this process, there emerged some problems such as lack of characteristics in projects, backward infrastructure construction and the lack of overall planning for the park construction, which have restricted the characteristic development and sustainable management in this industry. Based on the problems proposed at the present stage, this paper puts forward some feasible paths to integrate leisure agricultural management with cultural creativity： the promotion of farming culture connotation; the uses of cultural creativity to enhance the added value of agricultural products; the design of diversified cultural experience projects; he emphasis＇on new media marketing and others. Thus, it is hoped to help improve the management quality as well as the development speed in leisure agriculture projects.