文化衍生品设计在插画课程教学中的应用研究

RESEARCH ON THE APPLICATION OF CULTURAL DERIVATIVE DESIGN IN ILLUSTRATION TEACHING

通过在插画课程中加入文化衍生品创意设计环节,能够提高学生对传统文化的认知、传承与创新,丰富对精神文化的追求,同时能创造更多的经济价值。课堂上通过教师对案例的分析,首先让学生提炼出当地特色的传统图案用插画的形式表现,再运用综合材料表现技法,做出符合地方特色的创意文化衍生品。通过学习与实践提高学生应用型设计的能力,激发学生创新创意能力。通过实践教学让学生学习如何将插画与文化衍生品设计相结合,运用插画的技法与表现方式成为文化的载体,传统与现代相结合,传承与推广各类优秀的文化。

The creative design of cultural derivatives in illustration courses can improve students＇ cognition, inheritance and innovation of traditional culture, enrich their pursuit of spiritual culture and create more economic value.Through the analysis of cases by teachers in class, at first guide students to extract traditional patterns with local characteristics and express them in the form of illustrations, and then to make creative cultural derivatives conforming to local characteristics by using the techniques of comprehensive material expression.Through learning and practice to improve students＇ ability of practical design, stimulate students＇ ability of innovation and creativity.Through practical teaching, students learn how to combine illustration with cultural derivative design, use illustration techniques and expression methods to become the carrier of culture, combine tradition with modernity, inherit and promote various excellent cultures.