提高农村电商平台使用效率以实现乡村经济振兴的研究——以福建省为例

The research on improving the usage efficiency of rural e-commerce platform in order to realize rural economic revitalization——take Fujian Province as an example

近年来,随着"大数据"的发展,农村产品依附电子商务平台进行销售的比例逐渐提高,相对于传统农业贸易模式取得了一定的进步,但农村产品使用电子商务平台进行贸易的效率仍存在一定的提升空间。本研究以福建省为例,对目前农村产业通过使用电子商务平台进行销售的发展现状进行分析,进而分析影响农村电商平台使用效率的导因,并针对其不足提出解决建议,结合研究如何合理使用社会资本发展农村产业链。在一定程度上,可以解决当前使用电子商务平台对农村产品进行贸易和推广效率不高的问题,从而达到提高乡村经济的目的。

In recent years,with the development of 'big data',the proportion of rural products attached to e-commerce platform to sell has gradually increased. It has made some progress,compared with traditional agricultural trade model. However,the efficiency of rural products trade through e-commerce platform still has some space to improve. This study takes Fujian Province as an example,analyzes the current situation of rural industry using e-commerce platform to sell at present,then analyzes the causes of affecting the usage efficiency of rural e-commerce platform,and puts forward solutions to its shortcomings combining with the research on how to use social capital rationally to develop the rural industrial chain. To a certain extent,it can solve the problem of inefficiency in trade and promotion of rural products by using e-commerce platform,so as to achieve the purpose of improving the rural economy.