中小企业基于销售渠道的品牌策略

On Brand Strategy of Small and Medium Sized Enterprises Based on Sales Channels

随着经济的迅速发展,中国经济爆发了巨大的需求,但是这些需求发生了结构性的变化,消费者变得更愿意为品牌买单,在国家相关政策的支持下,中小企业开始反思自己的创业过程,试着探索品牌之路。本文从中小企业品牌建设的瓶颈出发,探析了品牌、渠道与企业三者的关系,形成了基于销售渠道的品牌发展思路,并为中小企业的发展提出了品牌策略。

With the rapid development of economy, consumers become more willing to pay for the brand,the small and medium-sized enterprise should think about business process in the national related policy support, and try to explore the road of brand. This paper discusses the relations of the brand, channel and enterprise, formed a brand development ideas based on the sales channels, and puts forward brand strategy for the development of small and medium enterprises.