高职市场营销专业校外实习基地建设模式研究

Research on the Construction Model of Outside Practice Base for Marketing Major in Higher Vocational Colleges

实习让学生走出校园,拉近与社会的距离,开拓视野,增长才干,明确奋斗目标,为步入社会积累经验,为未来工作奠定基础。该文结合相关文献及部分高校成功建设校外实习基地的经验,对高职院校营销专业校外实习基地建设的模式进行了探索研究,重点阐述了实习基地的选择标准以及运行机制。

Practice enables students to walk out of campus,shorten the distance from society,broaden their horizons,increase their talents,better define their future goals,accumulate experience for entering society in the future,and lay a foundation for future work.Based on literature analysis and practical experience of successful off-campus practice base construction in some other universities,this paper explores and studies the mode of off-campus practice base construction in Higher vocational colleges,focusing on the selection criteria and operation mechanism of practice base.