论城市形象的旅游导向性

THE TOURISM LEADING ROLE ON CITY IMAGE

城市形象是近年来城市科学和城市规划界探讨的热点。城市形象建设不仅是城市经济发展、改善投资软环境的新思路、新方法 ,而且也是促进区域旅游发展的重要举措 ,城市形象策划、定位、行销的旅游导向性发展趋势也越来越明显。如何正确认识城市形象的旅游导向性 ,使城市形象更好地发挥促进城市及区域经济发展的作用是当前城市形象研究的新课题。

The city image is the hot topic in the field of city science and study of city planning in recent years. City image construction is not only the new way of thinking and new method of developing economy and improving the soft environment of investment in a city, but also the important means to promote the development of district tourism, thus the future trend of leading role becomes more and more obvious in the scheme, orientation and introduction of city image. It is a new task of current study of city image how to recognize the leading role in the tourism of city image and to promote city and district economy development.