摘要
入世后的中国企业,面对众多的国外知名企业挤压,竞争激烈,价格战不绝于耳,基于经济学的研究,结合设计要素来协同解答理解现代企业竞争中的差异化现象,通过分析价格战等表象,寻找浅层能解释的普遍意义。
After join WTO, what Chinese producers need to face are fierce rival and price war comes from numerous foreign enterprises. This article is based on economics research and tries to interpret diversity phenomenon in modern corporations with design elements. Through analyzing some phenomenon such as price war, the article finally makes an explanation common sense.
关键词
差异化战略
PIS战略
创新
需求
忠诚度
Strategy of distinction Product Identity system product innovation requirement loyatly
