摘要
幽默是人们窘迫时的一份轻松、真诚,更是人们乐观面对人生的一种态度。在信息时代,广告获得了极大的发展,而幽默广告凭借自身简单而强大的穿透力,已经成为商品的软销售,树立特有的品牌形象的重要手段之一,幽默广告符合当代人们的心理需求,淡化广告的直接功利印象,从而提升广告的品味。
The humor is that one in hard-pressed hour of people is relaxative,sincerity,is also people optimism face of a kind of attitude of life.At information ages,the advertisement acquired high speed development,but humor advertisement have already become the soft sale of merchandise,set up one of the important meanses of special brand image with lend an oneself simple and strongly wear deeply dint.The humor advertise could promote taste of advertise press decrease direct benefits impression of the advertise and satisfy the people’s need of mental state.
关键词
幽默广告
传播效应
创意原则
the humor advertisement,spread effectives,creativity of Principle
