水彩插画在“孝感味道”友礼系列包装设计中的应用

WATERCOLOR ILLUSTRATION IN GIFT PACKAGING SERIES DESIGN OF "TASTE OF XIAOGAN"

以水彩插画应用于"孝感味道"友礼系列包装设计为研究目的,本文通过分析水彩插画这种独特艺术形式的优势与特性,从图形、色彩、意境表达等角度出发,结合孝感的地域文化特色与其品牌形象,达到水彩插画与包装设计完美融合,同时也为包装设计表现形式的创新注入了新的色彩。

Taking the application of Watercolor illustration in the packaging design of friends gift as research purposes, this paper analyzes unique advantages and characteristics of the watercolor illustration art form. From the shape, color, mood and expression,combined with the geographical and cultural characteristics of brand image in Xiaogan, packaging design and illustration watercolor achieve perfect integration,and also provide a referrence for innovative packaging design forms.