博物馆文创产品开发研究

A Research on the Development of Cultural and Creative Products in the Museum

博物馆文创产品作为博物馆"最后一个展厅"成为时下博物馆最耀眼的"明星"。作为博物馆发展的一个新方向,如何开发好文创产品则成为博物馆建设的重要课题。以价值链视角,采用文献资料法,从博物馆文创产品开发流程切入,研究如何有效地做好开发流程中创意、设计、制作、销售四大关键节点,以及发挥文化在这些节点中所起的串联作用,提出博物馆文创产品新的开发思路。

The cultural and creative products, named as “the last exhibition hall” are one of the brightest “stars” ina museum nowadays. It pulls the museum construction in a new direction how to develop the cultural and creativeproducts. From the perspective of value chain, this paper studies the development process of the cultural andcreative products in the museum with relevant literature reviews. The paper proposes to make effective use of fourkey points in the course of development, namely the creativity, the design, the production and the sales, and giveinto a full play the culture as the series of connection, which is a new idea to develop the museum cultural andcreative products from the perspective of the value chain.