突发事件中网络谣言识别行为意向的影响因素研究

A Study on Factors Influencing the Behavior Intention of Recognizing Internet Rumors in Emergency Events

在突发事件中,"满天飞"的网络谣言会引发"次生灾害",严重影响政府的应急处置;大多数网民主动识别谣言,才能阻断谣言扩散的网络通道。本文运用计划行为理论、风险感知理论、社会资本理论和威慑理论,构建突发事件中网络谣言识别行为意向影响因素的概念模型,并通过网络渠道收集调查问卷,进行了实证研究。研究发现,网民的态度、社会资本,惩罚的确定性、严厉性和敏捷性显著正向影响突发事件中网络谣言识别行为意向;网民的社会资本显著负向其感知风险,网民的感知风险显著正向影响其态度。

In the process of emergency events,rumors that fl y fast on the Internet can trigger secondary disaster and seriously affect governments’emergency response.Only when most of the netizens proactively recognize rumors,the network channel that diff use rumors can be blocked.This study constructed a conceptual model of factors infl uencing the behavior intention of recognizing Internet rumors in emergency events,based on the Th eories of Planned Behavior,Risk Perceived,Social Capital,and Deterrence.It made an empirical study using questionnaires collected from the Internet.The results indicated that netizens’attitude,social capital,and certainty,severity,celerity of the sanction positively affect their behavior intention of recognizing Internet rumors in emergency events,social capital negatively affects perceived risk,and perceived risk positively affects attitude.