非用户和用户对政府信息网络渠道获取的态度比较研究

Study on Comparing Attitudes toward Online Channel of Non-users Versus Users for Accessing to Public Government Information

对用户和非用户政府信息网络渠道获取态度的比较研究,有助于深入了解两者的使用意愿特点,以期改善政府信息服务质量。立足促成因素、约束因素维度,构建了用户和非用户政府信息网络渠道获取态度模型。运用偏最小二乘法分析技术-结构方程建模(Partial Least Square-Structural Equation Model,PLS-SEM)方法对模型进行了检验和分析。结果显示,感知有用性和感知行为控制对非用户和用户的政府信息网络渠道获取态度都有很强的显著影响;感知易用性在促进公众初始采纳阶段的影响较显著,在持续使用阶段影响减弱;主观规范对用户的使用意愿有较显著的影响,对促进非用户的初始采纳意愿影响不大;抵制变化对初始采纳意愿有较显著的负向影响。

Comparing attitudes toward online channel of non-users versus users for accessing to public government information may contributes to understand of the two feature of use intention deeply,so as to enhance the quality of government information service.A model was proposed to investigate these diff erences based on various IS acceptance and resistance factors.Th en PLS-SEM was employed to test the model and hypotheses.Th e result of the study revealed that perceived usefulness and perceived behavioral control had positive signifi cance for the adoption or use intention of non-users and users.In the pre-adoption period,perceived ease of use had more positive signifi cance with non-users,and weaken in post-adoption period(users).Subject norm had more positive signifi cance in the postadoption period than pre-adoption period.Resistance to change exerted a negative and signifi cance eff ect in pre-adoption period.