基于移动互联网平台的万寿岩旅游形象传播研究

The Study of Dissemination of Wanshouyan Tourism Image Based on Mobile Internet Platform

移动互联网的迅猛发展改变了大众传播和获取信息的途径,推动了传统旅游产业的变革,也为三明万寿岩旅游形象的传播提供了新机遇。本文通过分析了万寿岩旅游开发的现状与发展潜力,论述移动互联网介入万寿岩旅游形象传播的必要性。提出了基于移动互联网平台的万寿岩旅游形象传播策略:以设计为价值导向传播旅游形象;整合传播途径;结合移动互联网进行O2O推广;借助移动互联网平台发展旅游产业融合。

The rapid development of Internet has changed the way of mass communication and access to information,promoted the change of traditional tourism industry,and provided new opportunities for the propagation of Sanming Wanshouyan’s tourism image.This paper analyzes the current situation and developmental potential of Wanshouyan tourism,and discusses the necessity of intervention of mobile Internet in Wanshouyan tourism image transmission.It puts forward the travel strategies of dissemination of Wanshouyan tourism image based on mobile Internet platform:be oriented by design and disseminate the tourism image;integrate dissemination channels;promote it O2O(online-to-offline)with mobile Internet;develop the convergence of tourism industry with the help of mobile Internet platform.