竞合战略:新时代中小企业战略转型之路

Coopetition Strategy: Strategic Transformation of Small and Medium Sized Enterprises in the New Era

竞合战略注重企业之间的合作与资源共享,是解决企业融资难与融资贵、生产成本过高、规模经济效益受限和提高企业创新能力的主要途径。市场竞争具有高度的竞合性,受困于资金短缺、资源有限、核心技术缺乏和高生产成本的中小企业,单靠自身能力已经难以应对激烈的市场竞争,必须向竞合战略转型,树立正确的竞合联盟观念,选择好战略合作伙伴,维护和巩固好合作关系的平衡和稳定,在互利共赢中增强综合竞争能力,以实现企业的长远发展。

Coopetition(Competition and Cooperation)Strategy focuses on cooperation and resource sharing among enterprises,which is the main way to solve the problems of financing difficulty and financing,high production cost,limited scale economic efficiency and improving enterprise innovation ability.The market competition is competition highly,trapped in a shortage of funds,limited resources,lack of core technology and high production cost of small and medium-sized enterprises rely on their own ability to cope with the fierce market competition,it must transform to Coopetition Strategy,establish a correct concept of choosing strategic alliance cooperation,partners,maintain and consolidate the balance and stability in the long-term development of relations of cooperation,mutual benefit and win-win in improving the comprehensive competitive ability of enterprise.