成都旅游节庆活动同质化问题及其对策研究

Research on the Strategy of Homogenization of Chengdu Tourism Festival

从目前各地节庆项目的举办情况出发,分析了成都发展旅游节庆项目的优势,探讨了部分节庆活动在主题选择、活动内容、操作方式等方面存在的问题,并从挖掘文化、注重调研、整合资源、适度引导和加强宣传等方面提出旅游节庆活动进一步发展的思路。

The advantages of developing tourism festival in Chengdu were analyzed from the present situation of festivals.The problems in the theme selection,the content of the activities,the mode of operation and so on were discussed.The further development of tourism festival was proposed from the aspects of digging culture,paying attention to research,integrating resources,guiding and strengthening propaganda.