基于文献计量和共词分析的近十年我国节事旅游研究进展

Research Progress of Chinese Festival Tourism in Recent Ten Years based on Literature Measurement and Co-word Analysis

文章以2007-2016年收录在CNKI数据库中有关节事旅游的文献为研究对象,运用文献计量法对文献的外部形式特征进行统计分析,并分析文献在时间和学科上的分布规律;运用共词分析法并结合聚类分析得出节事旅游研究的四大主题结构,并对研究方法进行了概括性总结。通过分析节事旅游文献的外部特征与主题结构,剖析国内节事旅游目前研究现状。从文献特征看,国内节事旅游研究相对匮乏,与实践发展不匹配。从主题内容看:第一,节庆旅游、节事旅游、事件旅游概念混乱,区别不明显;第二,国内节事旅游研究侧重经济视角的研究,但与文化的结合是趋势。从研究方法看:节事旅游研究方法仍停留在定性研究,缺乏实证研究。

The paper analyzes the external features and displine of the literature by using the method of bibliometrics,based on the literatures of the festival tourism in the CNKI database from 2007 to 2016.Four themes of the study of festival tourism are got by using the method of co-word analysis and the research methods are summarized so as to analyze the current research status of domestic festival tourism.From the characteristics of the literature,the domestic festival tourism research is relatively scarce,and does not match the development of practice.From the theme,firstly,the concept of festival tourism,festival and event tourism is in confusion and their differences are not obvious;secondly,the domestic festival tourism research focus on economic perspective,but the combination with culture is the trend.From the research method,the research method of festival tourism is still in qualitative research and lack of empirical research.