南通全域旅游的资源分析及策略研究

To Develop Nantong City's All-for-one Tourism:A Study of Its Resources and Strategies

全域旅游盘活城市、城郊及乡村的资源,以第三产业拉动第一、二产业的创新,是旅游的新业态模式。南通传统旅游资源影响力较小,但是发达的经济、优越的区位、聚集性的博物馆、宜居的环境、强影响力的基础教育等要素都是全域旅游发展的构件,是"旅游+"的推手。基于全域旅游视角,分析南通旅游资源,提出南通全域旅游的策略,实现城乡一体化发展。

All-for-one tourism,a new format of tourism industry,can tap the urban,suburban and rural resources and promote innovation of the primary and secondary industries with the development of the tertiary industry.Although Nantong City lacks influence in terms of conventional tourism resources,it possesses the booster of tourism plus development,all the elements of all-for-one tourism,which areits developed economy,favorable location,fame of a longevity city,variousmuseums,livable environments,and excellentbasic education.From the perspective of all-for-onetourism,this paper analyzes the tourism resources in Nantong and puts forward the strategy for the development of Nantong’s all-for-one tourism and of its urban and rural integration.