“一带一路”视阈下建构花山文化世界品牌的战略思考

On Creating the Cultural Brand of Huashan in the Context of “the Belt and Road Initiative”

"一带一路"是新时代下引领中国开放发展的重大倡议。左江花山文化走进"一带一路"、建构世界文化品牌不仅具有深厚的文化根基,还拥有得天独厚的优势。立足国家战略层面,建构花山文化世界品牌,其一要加强学术研究,着手构建花山文化体系;其二要创新宣传形式,让世界真正了解"花山";其三要以花山文化为依托,通过"学术""经济""民间"等路径,加强丝路沿线国家人民的交流与合作,办好"民心相通工程"。

“The Belt and Road Initiative”is a significant strategy for China’s development in the new era.To create the cultural brand of Huashan can accord with that strategy because of its cultural foundation and advantages.Based on this national strategy,we should firstly strengthen the academic research to construct Huashan cultural system;second,we should reform the forms of publicity to make it known to the world;third,based on the culture of Huashan,we should reinforce the cooperation with other silk-road nations through the ways of“academic”,“economy”and“folk”,and implement the project of“People-to-People Connectivity”.