秦绣石榴纹样视觉元素提取与设计再生

Qin Embroidery Pomegranate Pattern Visual Elements Extraction and Design Regeneration

目的将秦绣石榴纹样应用于现代包装设计,丰富包装的视觉形态,并注入文化内涵,实现传统刺绣纹样与现代审美的融合。方法通过对秦绣传承人王玉娥所绣十二生肖系列绣品中石榴纹样的比较分析,提取石榴纹样的图形和色彩基因从而生成纹样基本形,并借助形态位移设计原则对基本形进行衍生设计,使再设计后的纹样成为符合现代包装审美需求的图形形式。结论秦绣石榴纹样与包装设计相结合,为现代包装设计提供灵感及价值源泉,传播并推广了秦绣文化。

The work aims to apply Qin embroidery pomegranate pattern in modern packaging design,enrich the visual form of packaging,infuse cultural connotation,and realize the integration of traditional embroidery pattern and modern aesthetics.Through the comparative analysis on the pomegranate pattern in the embroidery works with the Chinese zodiac embroidered by Wang Yu-e(inheritor of Qin embroidery),the pomegranate pattern and color genes were extracted to generate the basic patterns.In virtue of shape displacement design principles,the derivative design of basic patterns was made and the redesigned patterns were made to be the graphic form that conformed to the aesthetic requirements of modern packaging.The combination of Qin embroidery pomegranate pattern and the packaging design provides inspiration and value for modern packaging design,and spreads and promotes the Qin embroidery culture.