摘要
通过实地调查方式了解庐山民宿旅游发展的现状,分析庐山民宿发展中存在的问题,提出完善住宿产品提升游客体验,合理定价提高民宿性价比,增强促销力度扩大庐山民宿影响力的解决策略。
Through the field investigation method to understand the current situation of the development of Lushan homestay Tourism,the problems existing in the development of Mount Lu’s home-stay tourism are analyzed,and suggestions are put forward to improve the accommodation products,improve the experience of tourists,set reasonable prices,and improve the quality and price ratio of homestay Tourism Strategies for strengthening sales promotion and expanding the influence of Mount Lu’s homestay hotels.
作者
严宽荣
周梦娇
YAN Kuanrong;ZHOU Mengjiao(College of Tourism and Territorial Resources,Jiujiang University,Jiujiang 332005,China)
出处
《科技创业月刊》
2018年第9期57-60,共4页
Journal of Entrepreneurship in Science & Technology
基金
江西省软科学项目"旅游产业转型升级中的科技创新路径研究"(20161BBA10031)
关键词
庐山
民宿
发展策略
homestay
Mount Lu
development strategy
