传统图案在产品外观设计中的传承与发展

Inheritance and development of traditional patterns in product appearance design

随着我国社会经济的发展和人们生活水平的不断提高,人们在充分考虑产品实用性的同时也对产品外观设计有了更新、更高的要求。传统图案有着中华民族的文化特色,若在产品外观设计中应用传统图案则有利于提高产品的市场竞争力。要打破产品外观设计风格单一化的模式,从而创造出更多具有中国文化特色的产品,让中国设计走向世界。本文分析了传统图案在产品外观设计中的传承与发展,介绍了传统图案在产品外观设计中的应用价值,以供人们参考。

With the development of social economy and the continuous improvement of people’s living standards,people have updated and higher requirements for product appearance design while fully considering the practicability of products.Traditional patterns have the cultural characteristics of the Chinese nation.The application of traditional patterns in product appearance design is conducive to improving the market competitiveness of products.It is necessary to break the mode of simplification of product design style,so as to create more products with Chinese cultural characteristics,and let Chinese design go to the world.This paper analyses the inheritance and development of traditional patterns in product appearance design,and introduces the application value of traditional patterns in product appearance design for reference.